User Interface (UI) Design focuses on the visual elements—the layout, color scheme, typography, and interactive components. User Experience (UX) Design goes deeper, analyzing how users interact with your product and optimizing every step for ease, clarity, and satisfaction.
Together, UI and UX design ensure that your digital product is not only beautiful but also easy to use and efficient.
Understanding your business goals, audience needs, and market trends.
Defining how users interact with your product and identifying pain points.
Creating layouts and clickable prototypes to test structure and flow.
